Analyze your website's link structure to improve SEO and user experience
Internal links connect your content and establish information hierarchy for your website. We analyze:
External links connect your site to the broader web. Our analysis covers:
Our system crawls your entire website, discovering all accessible pages within your domain. This establishes the foundation for link analysis by mapping your site structure.
We extract all links from each page, categorizing them as internal or external. We catalog attributes like anchor text, target attributes, rel attributes, and link position within the content.
Each link is tested to verify its functionality. We check status codes, redirect chains, response times, and final destination URLs to identify issues like broken links or improper redirects.
Based on our findings, we analyze your link structure for SEO and usability issues. We provide actionable recommendations to improve internal linking, fix broken links, optimize anchor text, and enhance link distribution.
Problem: Links pointing to pages that no longer exist result in 404 errors.
Solution: Regularly check for broken links with tools like ours and either fix the URLs, remove the links, or redirect to relevant pages.
Problem: Multiple redirects before reaching the final URL slow down page loading and waste crawl budget.
Solution: Update links to point directly to final destination URLs, eliminating intermediate redirects.
Problem: Using "click here" or "read more" as anchor text wastes SEO opportunities and reduces accessibility.
Solution: Use descriptive anchor text containing relevant keywords that clearly indicate the destination content.
Problem: Some pages receive too many internal links while others receive too few, creating orphaned or isolated content.
Solution: Distribute internal links strategically to ensure all important pages receive appropriate link equity.
A well-structured internal link profile helps search engines discover, crawl, and index your content more efficiently. Strategic internal linking passes link equity to important pages, potentially boosting their rankings.
Logical internal linking helps users navigate your site, find related content, and complete desired actions. Eliminating broken links prevents frustration and improves visitor satisfaction and retention.
Well-organized link structures help search engines use their crawl budget more efficiently, ensuring your most important pages are crawled and indexed regularly, while avoiding wasted resources on unimportant content.