Mobile Friendliness Test

Ensure your website works smoothly across all mobile devices

Why Mobile Friendliness Matters

In today's digital landscape, having a mobile-friendly website isn't just an option—it's essential. With mobile devices accounting for over half of global web traffic, your site's mobile experience directly impacts your online success.

60%+
of web searches come from mobile devices
57%
of users won't recommend businesses with poor mobile sites
8 in 10
consumers will stop engaging with content that doesn't display well on their device
70%
of mobile searchers who find a site non-mobile-friendly will leave

Google uses mobile-first indexing, meaning it predominantly uses the mobile version of your site's content for ranking and indexing. If your site isn't mobile-friendly, it could be penalized in search results, resulting in lower visibility and traffic.

Impact of Mobile Optimization
Better Search Rankings

Mobile-friendly websites rank higher in Google's search results due to mobile-first indexing.

Improved User Experience

Mobile-optimized sites provide a better experience, leading to longer sessions and lower bounce rates.

Higher Conversion Rates

Mobile users are more likely to convert when browsing a site that works well on their device.

Wider Audience Reach

With mobile usage dominant in many regions globally, you can reach more potential customers.

What Our Mobile Friendliness Test Evaluates

Responsive Design
  • Viewport configuration for flexible layouts
  • Content scaling appropriately to screen size
  • Breakpoints handling for different devices
  • Fluid grids that adapt to screen dimensions
  • Element sizing relative to viewport
Touch Optimization
  • Adequate button/link size for touch targets
  • Proper spacing between interactive elements
  • Touch-friendly navigation menus
  • Gesture support (swipe, pinch-zoom)
  • Form fields designed for touch input
Mobile Performance
  • Page load speed on mobile networks
  • Optimized images for mobile data
  • Lazy loading for below-fold content
  • Minimized resource requests
  • Mobile-optimized JavaScript execution
Content Readability
  • Font sizes appropriate for mobile reading
  • Text contrast for outdoor visibility
  • Line height and spacing adjustments
  • No horizontal scrolling required
  • Legible content without zooming
Technical Assessment
  • Proper viewport meta tag implementation
  • No intrusive interstitials or pop-ups
  • Mobile-friendly technology usage (no Flash)
  • Custom 404 pages on mobile
  • Schema markup for mobile SERPs
Mobile Accessibility
  • Screen reader compatibility
  • Keyboard accessibility for external keyboards
  • Color contrast for visibility impairments
  • Alternative text for images
  • ARIA roles for complex interactions

Common Mobile Usability Issues

Text Too Small

Problem: Font sizes that require pinching and zooming to read on mobile devices.

Solution: Use responsive typography with a minimum 16px base font size. Implement relative units (em, rem) instead of fixed pixel sizes.

Content Wider Than Screen

Problem: Horizontal scrolling required to view content that extends beyond the viewport.

Solution: Use relative width values and CSS media queries. Set max-width: 100% for images and other media to scale properly.

Touch Elements Too Close

Problem: Links, buttons or form fields placed too close together, causing "fat finger" mis-taps.

Solution: Ensure touch targets are at least 48px × 48px in size and spaced at least 8px apart.

Slow Page Load Times

Problem: Page takes too long to load on mobile connections, leading to high bounce rates.

Solution: Optimize images, minimize JavaScript, implement lazy loading, and use AMP or server-side rendering when appropriate.

Intrusive Interstitials

Problem: Pop-ups that cover the main content and are difficult to dismiss on mobile.

Solution: Avoid full-screen overlays. Use banners that don't obscure content and are easily dismissible with large close buttons.

Problematic Navigation

Problem: Complex navigation menus that are difficult to use on mobile devices.

Solution: Implement a hamburger menu or other mobile-specific navigation pattern with clear hierarchy and touch-friendly targets.

Mobile Design Best Practices

Design Approach
  • Mobile-First Design: Design for mobile before scaling up to desktop
  • Content Prioritization: Show the most important content first
  • Progressive Disclosure: Reveal information progressively to avoid overwhelming users
  • Reduce Clutter: Focus on essentials and minimize distractions
  • Visual Hierarchy: Guide attention to the most important elements
  • White Space: Use ample spacing to improve readability and focus
Interaction Design
  • Touch-First Controls: Design interactive elements for fingers, not mouse pointers
  • Streamlined Forms: Minimize form fields and use appropriate input types
  • Visible Focus States: Make it clear which element is selected
  • Gesture Support: Implement intuitive swipe and tap interactions
  • Thumb-Friendly Layout: Position key elements within easy thumb reach
  • Clear Feedback: Provide visual cues when users interact with your site
Performance
  • Image Optimization: Serve appropriately sized images for different screen sizes
  • Critical CSS: Inline critical styles to speed up initial render
  • Resource Prioritization: Load essential content first
  • Connection-Aware Content: Account for varying network speeds
  • Minimal Third-Party Scripts: Reduce unnecessary external requests
  • Offline Capabilities: Consider Progressive Web App approaches